Dan Lok’s Website Conversion Blog
All about increasing the sales conversion of your website visitors.

I was consulting with one of my coaching clients the other day, and after some heavy strategizing, we came up with a winning plan for increasing her conversions.

This new strategy – for all intents and purposes – had every possibility of doubling or tripling her sales quickly.

After all this, you would think that she would be excited.

But I noticed some hesitance in her voice.

She started bringing up “issues” that she would have to deal with if all the sudden her business increased.

She was thinking about all the things she would have to “do” once sales really started picking up.

Customer service… merchant accounts…suppliers… employee issues – the list went on and on.

Finally I called her out for being negative.

At first, she went on the defensive, saying that she was just being pragmatic.

But eventually I convinced her that all she was doing was worrying herself about the UNKNOWN.

She sincerely believed that the plan was going to increase her sales and potentially double or triple her income (improving her financial situation and therefore her LIFE)... but at the time she didn’t see that.

All she could see was that she was headed into “unknown territory”...and it scared her!

Some people actually have a fear of success.

I was one of them.
“A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown.”
– Denis Waitley

So are are you going for it and living big?

Are you afraid of success?

What helps you to push through the fear?

I’d like to hear about your experience. Comment below.

Dan

P.S. Still don’t want to take the steps to make thousands online? Read these email testimonials from a few of Lanty’s members…

With this mind-boggling amount of data to wade through, it’s getting more difficult to capture the attention of prospects and customers AND HOLD their attention.

Just captivating the interest of a potential prospect is a struggle.

Plus, since they have SO MANY choices, they procrastinate and delay taking action. So now you have to do that MUCH MORE to provoke a response from
your audience.

Your customers and prospects are suffering from information overload:

• Too many emails
• Too many deadlines
• Too many voice mails
• Too many books
• Too many instant messages
• Too many RSS feeds to read every day
• Too many gurus
• Too many “pretend” experts
• Too many strategies
• Too many special opportunities
• Too many newsletters
• Too many seminars
• Too many blogs
• Too many ezines
• Too many TV shows
• Too many options
• Too many choices

From Answers. com:

“The So-Called “Help” Manuals Make It Worse – Information overload also includes those excessively intricate and mostly indecipherable manuals that must be read to operate everything from a handheld device to a software application. It boils down to this: the volume of information that crossed our brains in one week at the end of the 20th century is more than a person received in a lifetime at the beginning of the 20th century.”

We also have an obsession with people and their “inside” stories.

How else could A& E Biography, reality television and exploitative talk shows become cultural engines?

We’re information junkies shooting up the information age.

We’re busy, cynical, frazzled culture with little time to ourselves¡K and we’re sick to death of being sold to.

Considering all of this, if you’re a marketer, how you think this will affect your business?

Your customers have filters in their minds. They make snap decisions as to what’s important and what’s NOT in split seconds.

They completely ignore most marketing messages.

What Prospects REALLY Want – Give This to Them and They’ll Gladly Pay You Again and Again…

Let’s say you need a carpet cleaner. You’ll probably open the phone book and see dozens of companies that clean carpets.

Will you CALL up all of them and do your research?

Maybe you will. But I doubt it.

If you’re like most people, you’ll probably just pick a couple of them that “look” promising and professional.

You’ll call them up and if they’re available and price is reasonable, you’ll hire them. (Or better YET, you call up your friend, and they recommend XYZ carpet cleaning to you… and you instantly hire them).

Here’s the BIG Insight: Your prospects WANT to believe you.

People want certainty. They want to believe your promises.

And they DO want to buy.

They don’t have the time to do all the research, compare different experts and do all the due diligence to find “THE ONE”!

They want you to be the one.

That means IF you can prove to your prospects upfront and immediately that you’re the #1 choice in your niche – that you’re credible and you truly have solutions to their problems, they will buy.

You OWE it to your customers and subscribers to become a better thinker – to offer advice and strategies that produce immediate and fast results. Your customers PREFER that you do most of the thinking FOR THEM and deliver the LATEST concepts, breakthroughs, discoveries and insights on a silver platter to them.

That’s your job. So you can’t just re-hash crap that you get from 10 other eBooks!We’re talking about REAL wisdom and REAL experience that will provoke and WOW them – stuff that will completely transform their lives if they use it.

In order to do this, you must have the answer your ideal prospect is looking for WHEN they are looking for it.

Dan “The Man” Lok

Visualize no more stupid cold calls…

Imagine clients chasing you instead of you chasing them…

Imagine working only with the clients you want to work with…

Picture yourself turning the table and having the luxury of interview prospects to determine whether they’re qualified to be working with you…

Sounds too good to be true?

It’s not fair, but it’s a fact.

• People like experts.

• They trust experts.

• They buy from experts.

• And yes, they’re willing to pay more for experts.

You might say:

• “But Dan, I am the most knowledgeable person about ___”

• “I am a talented and hard-working individual.”

• “I really care about my clients and treat them like I would treat a family member.”

“Oh yeah, but I’ve never heard of you, you can’t be any good.”

Put this on your bathroom mirror.

“Visibility is more important than ability and perception is reality.”

My first consulting gig was $500 and it took me 2 frickin’ months to get it.

Today, my hourly rate is $1,000 an hour. I’ve made as much as $43,000 from a 90-minute speech.

I went from being nobody to being somebody. I had to learn this stuff hard way. But I learned.

How do you position yourself as the expert in your industry?

It’s actually pretty damn simple. Notice, I said simple, not easy.

Here’s how I did it.

• You proclaim yourself the expert in your industry. Don’t wait for someone to come anoint you an expert.

• Publish books and articles. Once you’ve written and published a couple books, you’re considered an expert on your subject. Even the word “authority” has the word “author” in it.

• Speak at seminar and workshop. Not only do you have the opportunity to talk with a large number of prospects when you speak, but you also have instant credibility as a speaker.

• Publish your own newsletter. The money is in the list. Do I really need to say more?

• Use PR effectively. Send out press releases, do interviews, and write magazine articles.

• Create a content-based website. Your content site generates targeted Traffic who quickly become warm, willing, pre-qualified prospects.

You can do it!

Dan “The Man” Lok

1. Find a niche with high demand and low competition

2. Quickly develop a digital product or grab some affiliate product

3. Put up a mini-site

4. Drive traffic to your mini-site

5. Deposit cash in your bank account.

6. You go play golf or take your dog out for a walk.

7. Repeat the process from step 1.

Let’s crunch some numbers.

* You make $50 net profits per product

• The conversion rate of your minisite is 5%. (That means that out of every 100 visitors to your site 5 of them will buy your stuff)

* Out of every 100 visitors, you will make $250 bucks

• 1 visitor = $2.50 net profit in your pocket

* As long as you invest less than $1 to drive each visitor to your mini-site, your mini-site will make you money 24/7 while you sleep.

What the heck is a mini-site anyway?

A mini-site is a simple one or two page site that focuses on either:

1. Getting a sale, or

2. Diverting the visitor to the affiliate sales page

That’s it.

Nothing fancy.

No bells and whistles.

It’s designed to do one thing and one thing only – SELL.

By the way, if you don’t really know what a mini-site is, or how to go about building a successful mini-site, then I recommend you to check this web page out >>

Let me ask you, Which one is easier to create?

1. A one-page mini-site

2. A hugh content site with hundreds of pages of content

I think you already know the answer.

Dan “The Man” Lok

P.S. Here’s an “average Joe” that make as much as $253,741 in a single month with his mini-sites, is that cool or what?

You say to yourself:

1. “I just can’t get good help these days.”

2. “If I want something done, I need to do it myself.”

3. “No one can do it as well as I can.”

4. “It’s just not worth the time to teach someone else how to do these little things.”

5. “There’s no one else to delegate to.”

6. “She messed up last time, so I’m not giving her anything else to do.”

7. “She doesn’t want any added responsibilities.”

Then what happens?

1. You are stressed out because you feel that there just isn’t enough time to “get it all done.”

2. You’re getting fat cause you’re not getting enough fresh air and you “screen-suck” all day.

3. You’re getting busier but not bringing home more bacon.

It sucks – big time.

You’re tired. You’re frustrated. Your spouse is mad at you.

Guess what? It’s your own damn fault.

Yep, I said it.

The good news is you’re on the job and the bad news is you’re on the job.

Every human on earth – Bill Gates, Oprah Winfrey, Dan Lok and you – all have the same amount of time:

60 seconds in a minute,
60 minutes in an hour,
24 hours in a day,
and 168 hours in a week.

Time can’t be saved or stored.

It is not how much we have, but rather the way we use it.

The bottom line is how well you use it.

If you want to make maximum cash from your efforts, you absolutely – positively must delegate.

There are tons of freelance sites out there. (Guru.com, Elance.com, iFreelance.com)

For pennies on the dollars, you can have other people helping you do things for your business so you can goof off.

Try this.

1. Only do stuff that generates the most amount of dollars FIRST.

2. Only do stuff that you’re brilliant at or best at.

3. Check your emails only ONCE a day.

4. Create an “other peoples’ to do list”.

From now on, before you do something yourself, ask these questions:

• Can it be done cheaper? In other words, by someone who is at a lower pay scale?

• Can it be done faster? Some people are just faster at doing certain tasks than you are.

• Can it be done better? Even though you are the leader, someone else might be able to do some of your tasks better than you can.

• Can it be done by someone who likes it more than you do? If you don’t like programming, don’t do programming.

Dan “The Man” Lok

P.S. If you enjoyed this article, get a copy of Outsource and Delegate.

P.P.S. If you want to outsource your traffic-generation, check out: Traffic Sage.

How to seduce…

1. “We’ve been in business since 1985.”

2. “We offer the finest quality products at the most competitive prices.”

3. “We an active member of the Better Business Bureau.”

Nope. Don’t know. Don’t care.

Let me break the news to you…

Your prospects and customers don’t give a damn about your company!

They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress…

You can keep talking about how great your company is until you’re blue in the face, they still ain’t buying.

You gotta understand:

1. People DO NOT BUY because they like your cutesy slogan

2. People DO NOT BUY because you’re funny, or clever, or a good artist.

3. People DO NOT BUY because you brag that you’re simply the best in the universe

4. People certainly DO NOT BUY just because you have a truly good product

So what you gotta do to get them buy your stuff?

You seduce them:

• If I try to sell you, you’ll resist…

• However, if I capture your attention…

• If I offer you something that solves a big problem for you…

• If I describe a deal where you risk nothing, and yet stand to gain a great deal…

• If I answer every one of your questions honestly…

• If I show you undeniable proof that other people have gotten results…

• If I can show you how you can become richer, happier, healthier, all in the fastest and easiest manner possible…

• You just might give it a try.

That’s seduction, baby!

So seduce your prospects today.

You’ll be surprised how easy it is to get all the attention you want from your prospects and explode your income.

Dan “The Man” Lok

P.S. Have you seen my new program yet? Stop writing subject lines the hard way! Here’s how you can just fill in the blanks to compel your subscribers to open your emails and add significant cash to your bank account almost overnight >>

P.P.S. I’ve got some really cool bonuses for you. Go to: http://www.instantsubjectlines.com

Scenario: “Dan, I send an email to my list, I am only getting a handful of sales. I used to get 20 or 30 sales.”

1. “I am getting a very low clickthrough rate.” You say.
2. “My email is being blocked by the stupid spam filter.”
3. “My subscribers aren’t buying my stuff!” You scream.
4. “My sales is down almost 30%. It is a pretty sad month. “

“Is this the end of email marketing?” No, email still works. It’s not the strategy… it’s the execution of the strategy that makes the difference. So how do you write wallet-fattening emails?

• Use the same actual “from address” for all your email. Keep it consistent so your subscribers can recognize the email is coming from you.

• Create some curiosity in your subject line. They can’t read your marketing message if they don’t open your email.

• The more people who OPEN your emails, the more people who RESPOND to your emails. Your success or failure as an email marketer is dependent firstly upon getting your subscribers to open your emails!

• Use stories to sell your stuff. A good story grabs anyone’s attention. We love stories. We experience emotion and are compelled to take action because of the stories we hear. It’s human nature. Facts tell, stories sell!

• Never send an email without an offer to sell them something. Every email you send to your list should have a call to action. (Announcing a new product, recommending a product, asking them a video, or commenting on your blog, etc.)

Dan “The Man” Lok

P.S. Download my NEW fill-in-the-blanks subject line templates. You’ll get “ready-made” template that you can simply fill in the blanks to custom-tailor it for your needs, and immediately fire it out to your list for instant results!

I was talking to my mentor on the phone yesterday.

“How long do you think the recession will last?” I asked my mentor.

“Dan, I don’t know. Nobody knows,” my mentor said. “One thing I can assure you is it’s gonna get worse¡K a lot worse. The US economy has a lot of problems ahead, a falling stock market, record levels of public debt… it could take a generation to fix this mess!”

Here’s the problem I see.

In times of economic hardships, business people are paralyzed with fear.

They freeze like a deer in headlights. They say to themselves, “Let’s NOT do anyting.”

Yes, shit is happening. Sales are down. It’s tough. Business is tough. Life is tough.

I understand that. Stop bitching about it… Deal with it!

We simply can’t afford to stick our heads in the sand and wish the recession would go away.

I notice for some of my niche businesses, the sales have dropped 10 to 15% in the last 8 months.

Am I happy about it? No.

So what? We’re fixing it.

For my internet marketing education company, sales are still very steady. That’s no significant decrease in business. In fact, January has been my best month in the last 5 years.

Probably it’s because hundreds of thousands of people getting laid off their jobs, more people are looking at starting their own internet businesses.

They finally realize job security is an illusion and they need to take charge their own future.

But I don’t get carried away with myself and I don’t think I am smarter and better than what I am.

I am still hustling. I still toughen up my business. I am constantly reviewing and improving different aspects of my business.

I focus more on profits and less on sales.

As my mentor said, “This will be the largest transfer wealth in business history. You can either ride the wave or get crushed by it. It’s your choice.”

Remember the law of nature – The strong will survive and the weak shall perish.

Dan “The Man” Lok

This kinda took me by surprise.

I didn’t expect this. And I am not prepared.

I was on the news yesterday.

Watch the video below >>

http://www.websiteconversionexpert.com/danloknews.html

Enjoy!

Dan “The Man” Lok

P.S. Love to hear what you think. Don’t forget to leave a comment below.

One of the most common questions people ask me is, “Dan, how do I drive traffic to my site?”

The truth is, you really don’t want traffic to your site, what you want is buyers.

There’s a BIG difference between buyers and traffic.

You could be getting 30,000 unique visitors to your site, but if they’re not qualified prospects or potential buyers, it’s not gonna do you any good now, is it?

Between 10,000 visitors or 100 buyers, I would pick buyers any day.

I see so many people get obsessed with “garbage traffic.” A million garbage hits a day.

But how much money did you make? Nada.

Just like there’s website out there selling you¡K how they’ll send 10,000 visitors to your site for 20 bucks.

It’s a bunch of bullshit. All you get is useless hits and visits.

What they do is they send robots to your site and manipulate your tracking program.

So from you stats, you’ll see all these people visiting your site and they look like real “hits”.

In fact, they’re just robots.

By the way, if these companies are able to send you this laser targeted traffic, why would they be selling it to you?

Think about it.

And you wonder why these people don’t buy anything from you because it wasn’t real people hitting your site in the first place!

So the real question you should ask is, “How do I drive BUYERS to my site?”

This changes everything.

You don’t really have to focus on traffic strategies that will bring you loads of hits. Instead you focus on strategies that will bring you a steady flow of qualified buyers.

So facebook.com has 300 million users and you can advertise on it, so f***ing what?

Would you be able to reach your potential buyers there?

Would you be able to convert those prospects into customers?

Or are you just going to drive a bunch of tire kickers and unqualified prospects to your site?

Dan